But when IP-holders greenlight such movies I think it highlights an underlying misinterpretation of the role of story in games, and that is the notion that we as players are in it for the spectacle, to observe some dramatic events unfolding, to find out what happens next, and not to - you know - do it ourselves. Need for Speed is appealing to its fanbase because it let's you drive fast cars. It has nothing to do with characters or plot or dramatic arcs.
Emphasis on character disproportionate to actual game experience.
Tadhg Kelly recently stirred up a bit of a debate by claiming that we do not care about player characters in the same way we care about movie protagonists; we merely see them as dolls or conduits for our actions and do not regard them empathetically. I'm inclined to agree, and there has never been a better example of this than a game of racing cars having human relationships shoehorned into it.